Featured at the 2023 Grammys and Super Bowl LVII*
Tillamook cheddar is so forking good, it inspired a whole album. And a fully-integrated digital, POS and social media campaign to go along with it.
Feast your ears on the songs trending on TikTok, made in partnership with these rad Creators:
We brought the “Match” app out of the early 2000s and into a podcast-like show featuring Rebel Wilson who calls B.S. on bad dating behaviors, and asks the important questions of our time: Who’s ready to get a Heart-On?
Directed by Neal Brennan
Exhale disrespectful Chad.
And those are my thoughts on dating.
The sign really broke.
Eggplants belong in lasagnas.
Babieeees!!
I could write these forever.
Working with smartwater ambassadors Gal Gadot, aka Wonder Woman (!!) and NBA All-Star Ben Simmons, was a bright spot amidst a global pandemic.
Refractions through the bottle artfully showcase the clarity and purity of the water itself. Beautifully captured by photographer Pari Dukovic.
Not everyone wants a 3-hr, $300 haircut. That’s why Supercuts is the super-efficient, super-fast way to look super-good.
The films, directed by Conor Byrne , dramatize how easy it is to get a Supercut — get in, get out, and get back to it, even in high-pressure situations — like…saving the world from an asteroid.
*We also created a new brand book, photography suite for in-store and web, and a plug-n-play social playbook of various social media content along with posting cadence/calendar.
We partnered with dynamic, colorful, photography duo, JUCO to refresh and revitalize the Supercuts suite of photography. In defining the campaign look, we evolved the brand’s color palette, and wanted to ‘heroize’ the haircut itself, even showing the cut from the stylists’ POV from the back.
See Where It Takes You
This brand launch took viewers down the rabbit hole to a tech-enabled world of entertainment. Where stars like Michael B. Jordan leads to watching Homelander in the boys which leads to buying Homelander action figures on Prime, which leads to — ok, you get it.
I’ve always been an entertainment junkie and ideating on potential rabbit holes with the 72s team and the legendary @strawhatgoofy was just way too much fun.
This film event is a celebration of 20 years of Pokémon trainers and fans – the passing of a “fiery torch” from one generation of fans to the next.
It was the first time Pokémon were brought to life in live action, and is still discovered and favorited by new fans. The more a fan watches the film, the more ‘easter eggs’ they find.
It has amassed 100+ million views worldwide, and continues to be featured as one of CBS’ “Greatest Super Bowl Commercials” of all time.
Train On.
Featured as one of the 50 Greatest Super Bowl Commercials.
Top 10 on USA Today’s Admeter
Doors are Always Opening.
We launched the first brand campaign for Uber, celebrating people who go after opportunities - everywhere, all over the world.
Creativity Pick of the Day
Opportunity is Everywhere. Like here. Where you can show someone a world that’s bigger than they know.
Opportunity is Everywhere. Like Here. Where all it takes to build your dream is a little hustle.
Opportunity is everywhere. Like here. Where you can find a world of places you never knew existed.
Opportunity is everywhere. Like here. Where nothing can keep you from your friends... and Saturday morning pancakes.
Opportunity is everywhere. Like here. Where the only thing that separates you is your ambition.
Opportunity is everywhere. Like here. Where your ambition takes you most of the way, and we take you the rest.
Where do you go when you drop in to Pluto TV? To a place where the TV flows like it’s free…because it is.
And ohhh, you’re going to love it.
Almost as much as I loved making this launch campaign for plutotv.com
Where do you go when you drop in to Pluto TV?
That toilet roll drop at the end *chef’s kiss*
We made all those SFX noises with our own mouths. Pew! Pew!
When I drop in to Pluto TV, I drop in to the 24/7 MTV’s “The Challenge” Channel.
We also made a ton of these :06’s right meow
This one didn’t run, but lives on in our furry-chested hearts forever.
Going on a Target Run…need anything?
Target is one of my happy places and I went to 72andSunny just to work on this brand. I loved every minute creating work that was largely inspired by my multi-cultural, growing family. The campaign ran in English and Spanish and was so successful it ran for over a year.
I buy 4 different kinds of milk for my family.
You’re going to Target? I’ll get my purse.
My kids can do no wrong in Grandma’s Eyes.
I have 3 younger siblings.
My daughter was born a picky eater.
My dog was named Einstein. And he ate everyone’s slippers.
Hanging out with shirtless men and banging up Porches is clearly the best way to get over your divorce.
So to drive anticipation for Bravo’s new show, we created two buzzy experiential activations and an influencer kit to show that ‘getting over it, is half the fun.’
Gold Ex Award // Best use of Street MarketingSilver Enternainment Clio // Guerrilla Campaign
Getting over it is half the fun.
Over 25 TV spots - some of them in real-time, OOH city takeovers, 3-D posters & video in Grand Central Station, athlete short films, a microsite and the epic voice of Morgan Freeman make up the 448 stories told during the 2010 Olympic Winter Games in Vancouver.
Also, I figure skated growing up and came in 1st place in every competition I skated in. This campaign showed me that I was nowhere near close to ‘training for the Olympics.’
We created and named a new rewards program for The Walt Disney Studios that works with Disney+ and brought fans of Disney, Pixar, Marvel and Star Wars together under one community program, for the first time ever.
I’m a proud Disneyland Annual Passholder and a fan of all the Disney things. This project was a dream come true and we loved working on every moment of it.
The Caretaker is a woman balancing her priorities and time between self + family / loved ones.
The Two-A-Day-Er represents a woman who's a leader in the boardroom and the (virtual) classroom.
The Career Chameleon represents a woman who's added entrepreneur to her current business card.
The Multi-Hyphenate represents all the creative women investing in themselves and their well-being.
Womanhood isn't a binary between serving our jobs, and serving our homes. Too often we are defined solely by what we do for others, over what we do for ourselves.
Every one pretty much lost their bloody heads over these influencer gifts promoting the 3rd season premiere of Game of Thrones.
This campaign launched the new Nest Mini and Nest Wifi into the world as well as all of the new Nest products. With one catch: we could only feature the product. Oh yeah, and for the most part, we only had 6 seconds to do it.
Get it?
WuTang is for the children.
The lawyers want us to say that this can’t actually make paper cranes bounce up and down in case that wasn’t obvious.
Based on a true story.
My Roomba’s name is BB8.
And, it’s not ugly.
The Black Eyed Peas have a shit-ton of publishers to track down.
Mission Impossible: Rogue Nation
REAL HUNTS. REAL STUNTS.
Tom Cruise’s character “Ethan Hunt” is an icon in the Mission: Impossible franchise. So are the stunts.
So, to promote the premiere of the MI:5 film, we partnered with Tom Cruise and the Paramount franchise team to find real-life people named Ethan Hunt and had them attempt real MI:5-worthy stunts to see if they could live up to it.
These broadcast PSAs encourage teens to take a pledge to never text and drive (40 million and counting) and to send a #X to their BFFs before they drive so they'll know what's up.
Since we helped launch AT&T's campaign launched 5 years ago, the rate of texting-related teen deaths has decreased. The AT&T “It Can Wait” campaign continues to get pledges every year.
Don’t text and drive.
Like.
People’s profile pictures would appear Live in a Times Square Billboard after they “Liked” the new Beetle on Facebook.
We gave away a new Beetle to the audience members on Oprah’s last season on-air. It was then quickly spoofed by Conan.
To create social and PR buzz for the FYC campaign for Netflix’s hit show, Orange Is the New Black, we combined the fan-favorite character known as ‘Crazy Eyes’ with her instantly viral line: “I threw my pie for you” and Crazy Pyes was born.
People from NYC and LA stood in long crowded lines to eat up the pies and the instagram-able content.
Moët & Chandon’s first brand campaign “Toasted To” cultural events as they happened in the moment, even toasting to “2014” before the ball dropped on NYE in Times Square.
And yes. We drank a lot champagne. For research.
L’Asensuer directed by Sam Bayer
Original music by Chuck Inglish